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Creative strategist and storyteller in fashion, luxury, and branding.

Bolivian-born with Swiss heritage, I bridge cultures, creativity, and strategy, a journey of continuous innovation.

About Me

STRATEGY & INNOVATION

Where foresight becomes direction.

Global Strategy - Advanced Strategy - New Balance │ Advance Strategy - Maje │ Risk Strategy in Emerging Markets

Leadership & Organization - Intercultural Management │ Intellectual Property

Experience Strategy- Vans - Gen Z Omnichannel Experience

Designing the ideal customer journey for a new generation across digital, retail, and community touchpoints.

CRAFTSMANSHIP & CREATION

Design, detail, and the art of making.

Jewelry Brand - Bombombijoux

Craftsmanship Proces - Technical Portfolio

Creative Futures - Short Term Future of Fashion │ Long Term Future of Fashion │ Luxury Jewelry │ Advanced Fashion Awareness

SUSTAINABILITY & PURPOSE

Capstone – Loro Piana – Luxury Redefined project (A+): Interviews │ Researh Paper │ Presentation

Slow Living Philosophy – Amazonian roots │ Conscious Creation │ Purpose Narrative

BRAND EXPERIENCE & PR STORYTELLING

Campaigns, content, communication, and cultural storytelling.

Branding & Digital Media – Branding │ Fashion Marketing │ Visual Merchandising │ Distribution Strategies - Digital Marketing Presentation │ Distribution Strategies - Digital Marketing Research

Luxury Experiences – Hospitality │ Sensorial Marketing │ Gastronomy & Oenology │ Panorama of Beauty & Cosmetics

Editorial & Campaign Work – TAG Heuer projects │ Society Media │ Coolbrandz │ PR & Events

The Newness

  • TAG Heuer - Designed to Learn, Driven to Win

    Shaping learning and communication across global teams.
    See Project Highlights 

  • Vans — Gen Z Experience

    Designing an ideal omnichannel experience for Gen Z, blending digital, retail, and community.
    Discover the Project 

  • Loro Piana - The Slow Living Project

    Exploring how transparency and sustainability can redefine modern luxury.
    View Project 

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I work with brands I believe in

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